This paper examines how the growing diversity of Canada’s population has modified the viewership and participation in what is widely considered the country’s national sport: hockey. We contend that while hockey remains the country’s most popular sport, its domination is increasingly challenged by the attraction to soccer and basketball amongst the expanding numbers of Canadians of non-European origins. The paper also considers how the demographic shifts will influence the extent to which youth participation in hockey remains a key vector in promoting belonging to Canada. In this regard, we found that hockey is relatively unchallenged as the sport that contributes most to a stronger sense of local belonging amongst newcomers.