Pho as the embodiment of Vietnamese national identity in the linguistic landscape of a western Canadian city
Abstract
Notes
Open-access – Yes
Location
Edmonton, Alberta
Key recommendations
NA
Key populations
Vietnamese restaurants
Key findings
Vietnamese restaurant owners use both English and Vietnamese languages in their websites, menus, and shop signs. The author argues that the use Vietnamese language as well as the popular Vietnamese dish, Pho, plays an important role in allowing the restaurant owners and the larger Vietnamese community to express their Vietnamese national identity in Canada. The use of English language, in the meantime, is strategic and puts them in an advantaged position to attract the broader English-speaking community
Gaps identified
NA
Community organizations
NA
Integration timeline
At what point during the integration process the study was conducted?
NA